Newton IB

Newton IB
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, 22 November 2016

Prototypes and Designs

Students have been bringing a range of prototypes of the products they will be making and selling at the Action Fair. This process has also involved critical reflection because some products have been very expensive to make.

Jewellery and accessories made from used clothes


                             Storage pots made from recycled bottles

Logos - coming a long way!

Students have been finishing off the logos for their businesses. Here are some examples. 










Saturday, 12 November 2016

Business Names and Logos

Students have been thinking of suitable business names and logos. During this first set of ideas, they have also been working with Profesor Miguel Garcia on designing text and font types and choosing suitable images. 

Here are some initial student ideas. 



Students will now improve their designs based on the input of Professor Miguel Garcia. 










Supply and Demand

Students have been learning about supply and demand this week. They have looked at examples of how price changes based on demand and how companies manage the marketing of their goods based on these concepts. Students designed their own T-shirts and simulated what would happen if they were to try and sell these in the school community. They will continue with this work next week. 









Friday, 4 November 2016

Mission and Vision Statements

This week, we thought a bit more about how companies and businesses communicate their messages to people. We examined the mission statements of some different brands (both sustainable and unsustainable), looking for 'impact words' and creative ideas for our own mission statements. Students then brainstormed their ideas as a starting point for next week. 










Publicity and Marketing

One of our focuses this week has been to look at specific strategies businesses use when marketing their products. Students then analysed the success of these strategies in different commercials and advertisements. 

Students brainstormed what they knew about publicity and consumers in order to make connections.

Students learned about specific strategies that businesses use for marketing.


Students used their learning to analyse advertisements. 

Teachers guided students where necessary in their thinking and analysis of ideas.