Business Names and Logos

Students have been thinking of suitable business names and logos. During this first set of ideas, they have also been working with Profesor Miguel Garcia on designing text and font types and choosing suitable images. 

Here are some initial student ideas. 

Students will now improve their designs based on the input of Professor Miguel Garcia. 

Mission and Vision Statements

This week, we thought a bit more about how companies and businesses communicate their messages to people. We examined the mission statements of some different brands (both sustainable and unsustainable), looking for 'impact words' and creative ideas for our own mission statements. Students then brainstormed their ideas as a starting point for next week. 

Publicity and Marketing

One of our focuses this week has been to look at specific strategies businesses use when marketing their products. Students then analysed the success of these strategies in different commercials and advertisements. 

Students brainstormed what they knew about publicity and consumers in order to make connections.

Students learned about specific strategies that businesses use for marketing.

Students used their learning to analyse advertisements. 

Teachers guided students where necessary in their thinking and analysis of ideas.